Buying (or selling) a home is such an activity. It is not only important financially, but also spiritually. And guess what? People easily react to emotions. People also have relationships with other people instead of home. That’s why you need to practice storytelling.

Watch this video from hurling ham to see what I mean.

Isn’t that the only thing I can give you advice on? Don’t you want to work with this real estate company just to buy your dream home?

I’m not laughing: sincere encouragement is the most effective method of winning the hearts of your customers. Go ahead, and make sense with a great movie!

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