The real estate sector is a crowded market with approximately 2 million active real estate licensees in the United States.
This can make it impossible for a company to grow: “How will I ever meet all the agents I saw at this networking event the other day with my small business?” “
The good news is that growth is in your hands. There are several steps you can take to actively grow your business, reach new customers, and increase your sales.
Keep these tips in mind as you take your real estate business to the next level.
Be more steadfast with networks
To grow your business, you need a focused approach to finding people at networking events. When attending an event, your goal is to connect with the people who will help you the most, whether you need someone to advise you or someone to give you financial support.
“Networking is most profitable when you master this goal-oriented approach. Focus on meeting and creating a diverse group of people and surround yourself with people who will help you achieve specific business goals, ”says Ted Rollins, global entrepreneur, recognized by Inc. 500.
He continued: “Commit to your goal, and as these relationships develop, think about how they fit into this strong” reason. “Someone can be more helpful in growing your business and someone else can serve you better as a mentor. . “
Grow Your Business: Set 1 to 3 goals for the next networking event you attend and focus on those goals every time you talk to someone. If you know someone involved, ask them to identify someone they think could help you achieve one or more of these goals.
Improve your time management
If you always try to get to the bottom of your to-do list, it will be impossible to grow your business. Instead of focusing on what you can take to the next level, just pick up. Unfortunately, one of the main causes of poor time management is a distraction, and this is a common problem for real estate agents “who have limited office hours and have to handle more and more technology,” say the experts at Xpressdocs.
They continue: “Gold can be an easy-to-use time management tool if it helps real estate agents complete certain tasks in a certain amount of time. “
Grow Your Real Estate Business: Use a tool like Trello to organize your day, week, or month. Remember to set aside time for “distractions” every day. For example, when a random phone call comes in, you know you only have 10 minutes to complete it and keep track of your day.
Send an email to your potential customers
If you’ve already tracked your prospects with a CRM system, now is the time to get in touch, especially those who aren’t ready or who will be working with you. These emails are a great way to show your knowledge of the area or real estate in general.
Keep these emails in mind too. When this lone customer is ready, he is probably thinking, “Oh, I should contact [insert name of company], you sent me these good emails.
Grow your Real Estate business: Include a CTA (Call to Action) in every email you send, whether it’s clicking on a blog post, an offer you’ve shared, or downloading safe content. Each email should have a goal, and your CTA will help you achieve it.
Hire an assistant
As a small Real Estate business owner, at some point, you will no longer be able to manage everything on your own. At this point, it is in your best interests to hire an assistant, even if it is not just an assistant. It gives you a little break between reaching customers, attending meetings, and time to maintain your satisfaction.
Grow Your Business: If you can’t afford a full-time personal assistant, hire a virtual assistant instead. You can still take calls, manage leads, and more, even when they’re remote. You can also consider hiring contract workers on a project-by-project basis through a website such as Upwork. For example, if your website needs some work, hire a freelance designer or developer instead of hiring a full-time employee or doing it yourself and getting it wrong.
Let go of fear
In a 2016 survey of 1,000 Americans, personal fear of failure was the top fear – and fear of failure can avoid potentially dangerous or valuable opportunities that can help you grow your Real Estate business. If you allow yourself to do so, you will be able to see the possibilities and decide whether or not they will be of use to your business.
Grow Your Business: Find a mentor who can help allay your potential concerns about large corporations. With a set of “done, done” pieces of information, a mentor can help you explore the pros and cons, and the benefits of the change that you are suspicious of. SCORE is the perfect place to find that mentor!
According to an OutboundEngine survey of 500+ real estate agents, 75% of brokerage activity comes from referrals and word of mouth. To take it to the next level, focus on promoting referrals to current and past clients. There are many ways to do this, including:
Offer sponsorship gifts
Ask for referrals to your website
Use branded materials for easy transfer
Give thoughtful gifts to customers
Grow Your Real Estate Business: Try different ideas to see which one has the most recommendations. Maximize what works best to keep the referral flow going.
Don’t be afraid of social media
Managing and using social media seems like a daunting task, but 2.8 billion people use social media, making it impossible to ignore. If you want to grow your business, it makes sense to be active on at least one social network where you can post ads, share content, and generate leads to reach a large audience of potential buyers or sellers. Here are some ways you can make the most of social media as a growth tool:
Take live video tours of new homes in the market. With Facebook, if people don’t like it during the live streams, the live video will be displayed on your wall where it can be viewed and still be valuable.
Congratulations to the new owners on Instagram. It makes them feel good and allows you to share how you are changing people’s lives by making the home buying/selling process easier and more.
Boost your Facebook list posts (even $ 10 can go a long way) so they can reach a larger audience. You can address your target group by region, occupation, age, and much more so that you can work precisely and efficiently. Learn more about how you can increase posts with the help of Facebook.
Grow Your Business: If you are new to social media, start with Facebook, which has the most active users every day. With a wide variety of advertising opportunities, you can take full advantage of this platform.
There are many ways that you can capitalize on your business growth and stand out from the crowd. Test these ideas to see which ones work best, and then find ways to tweak them for even better results.